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MEET THE FOUNDER

Hi, I'm Ashley Price.

I founded Priceless Mindset with the belief that when purpose-driven leaders are at their best, they inspire the world to do better.

With a decade of invaluable experience in the non-profit sector, I bring expertise spanning government advocacy, strategic development and fundraising, impactful board leadership and management, and dynamic event and social media engagement. I understand firsthand that the transformative work of non-profits directly impacts every life, and that lasting change starts with the individual leader.

What truly fuels me every day is my commitment to nurturing the current and next generation of non-profit leaders. I champion the idea that abundance, intention, and unwavering focus should be the guiding principles for those committed to changing the world.

Ashley is smiling, and wearing a pink blazer over a white top. She's sitting at a table outdoors, working on her laptop.
Ashley is posing with her son and partner, and they are all smiling big smiles.

Beyond my work with Priceless Mindset, I serve on the board of the Women in Business organization, bringing my strategic insight and passion for meaningful governance to the table. When I'm not coaching leaders or developing strategies for impact, you'll find me at home with my partner and our beloved cats and dogs, or embracing the beautiful chaos of motherhood, reminding me daily that balance, authenticity, and purpose aren't just professional values, but a way of life.

Ashley is wearing a black jumpsuit with a cream blazer. She is mid-stride, walking confidently toward the right of the camera.

Are you moving toward the future you want?

The path to extraordinary impact shouldn't feel like an uphill battle. When you're navigating overwhelm, board dynamics, or strategic uncertainty, forward momentum can feel impossible.

I help non-profit leaders gain the clarity to make confident decisions, the resilience to lead without burning out, and the strategic frameworks to scale their impact sustainably.

You deserve to lead with intention and confidence. Book your free, no obligation discovery call to take the first step.

Priceless Mindset provides executive coaching and consulting for non-profit leaders who refuse to settle.

I'm Ashley Price, and I help purpose-driven leaders and organizations transform overwhelm into strategic clarity, scarcity into abundance, and survival mode into sustainable impact. I’m glad you’re here!

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